The objectives of the Al-Mawaleh Central Market

• The development of direct import and self-reliance: Al-Mawaleh Central Market has gained a good reputation in the wholesale markets and the evidence of this, the market attract of share capitals from abroad and the development of import through the airport and seaport as well as land-based outlets (refrigerated truck), which encouraged the direct import from the country of origin, in turn, began to decline in the import of re-exported goods from neighboring markets (indirect) that do not provide the required quality to the consumer. As a result, we have witnessed the growing number of countries that import to the market, and at the same time, a variety of products imported from these countries.
  
  As a result, we have seen a continuous increase of the direct import from another dimension, a year after year, and this of course gives an indication of the extent of market growth and attract of many of the exporters of vegetables and fruits direct to the market, in turn, led to the reduction of indirect imports since the inception of the market.
• Marketing of the domestic product and open the door for export: Al-Mawaleh Central Market has played a vital role in the marketing of local product internally, in addition to the opening of an outlet for the marketing of the local product externally, whereas the market traders from Al-sham, and neighboring countries refilling their empty trucks with the Omani products and return to their country, as well as a place has been allotted in the shade to display the local products.
• Provide the Fruits and vegetables with the quantities, quality and affordable prices: The abundance of fresh vegetables and fruit the market since the launch of the market is evidence of the ability of the market in providing products with the suitable quality and quantity in the Sultanate, in addition to, the provision of the market for the appropriate quantity of products contributes in reducing the prices by 25% to 50% on the price level before the opening of the market, beside the entry of many varieties of fruits and vegetables were not available previously.
• Create job opportunities for national employment: Furthermore the importance of the exercise of Omani traders of fruit and vegetables selling profession in retail outlets, this also led to the establishment of a number of companies such as:
  • The presence of two companies for customs clearance (clearance of customs procedures at the Royal Oman Police (administrative), and clearance of agricultural quarantine procedure, the procedures of Muscat Municipality and the payment of fees for entering the refrigerator. The Omanisation percentage in these two companies reach (100%) divided between managers, workers loading and unloading helpers.
  • The existence of company undertake the exercise of transportation by ferry, through a national company which is limited to Omani employees, ranging in number from 70 to 120, depending on the market commercial traffic.
  • Moreover, we have completed the omanization of fruits and vegetables transportation profession from Al-Mawaleh Central Market to the retail outlets in various Wilayats in the Sultanate of Oman and from the sources of production to the market, as well as omanization of retail shops in the market.