Muscat Municipality Organizes A Program on Social Media Identifiers
Written by: Anisa al-Owufia
In an attempt to develop and qualify its staff in all programmes and practical skills that will increase performance efficiency and improve the quality of services provided, Muscat Municipality, represented by the Directorate General of Human Resources, has organized a five consecutive days programme entitled Social media identifiers to identify the importance of these methods, the content industry and the media message in the training hall in the Ministry of Sports.ts for five consecutive days.
The objective of the programme is to publicize the types and professional uses of social media platforms, and how to optimize the use of each platform as these platforms have different characteristics, and through it interest for every recipient varies.
It is therefore important to know the differences of the good content industry according to the target groups. The programme trainer, Mohammed bin Abdullah Al Qasimi, stated that this training program was based on the principle of good investment in the available electronic means owned by the organizations and their mission to direct their message.
The programme aims to familiarize participants with how to deal with the accounts and identifiers of communication sites and optimal methods in their management; to serve the objectives of the foundation, to communicate the message to the public in an appropriate manner and to form a public opinion that reflects knowledge and awareness of the issues and opinions raised through the flow of information through such means.
He added that in developing the information message, it is necessary to take into consideration the appropriate time to publish the content and how it would be employed to achieve goals and reach the target group.
This programme presents ways and means of measuring the impact and accessibility of the message if the time element is placed within the electronic publishing considerations of each social media site. As well as the importance and manner of analyzing and developing accounts that promote the message and thus increase the number of followers. This makes electronic media an immediate, good and measurable conductor in the technological development of commonly accepted dissemination tools, due to its metering properties both in the social media applications or in other supporting sites for these applications.
It is noteworthy that this programme is being implemented within the framework of a municipality`s concern to equip its staff with the practical and systematic knowledge they need based on the needs associated with the institutional and individual areas of work that recruit staff to work and ensure their professional and health productivity at high rates of institutional performance.