By: Bushra Al-Busaidi
Muscat municipality has concluded a training programme in which its staff participated on the identifiers and accounts of social media sites, which brought together 13 participants from various government institutions , with the aim of finding the best ways to handle followers and content writing methods, focusing on the target group for each site.
Participants have been introduced the means of forming public opinion and the right ways to configure it through social media sites, as well as how to write content and times suitable for the use of each social communication platform, methods of employing means of communication in various fields such as education, training, trade, politics and the side ; On the educational side, the programme has reported that it is possible to provide educational content, deliver skills and concepts, and disseminate research, studies and books and their summaries, in the scope of training, he noted that the posting of advertisements in the communication sites had become an easy matter and did not require a large amount of money, as The programme included various other axes, such as planning and preparation for the management of public information campaigns through social networking accounts, and ways to develop the visual identity of accounts, as well as knowledge of knowledge in the analysis and utilization of data and statistics in the calculations, and the trainer also addressed the definition Participants with impact methods through communication accounts and how to deal with rumours, sudden events, risks and disasters security threats to accounts, and a number of practical exercises, applications and discussions have been employed.
Participants showed their interaction and benefit from the programme, with the dreams of Bent Sayia, head of analysis and Data section of Muscat communications centre, saying "this program is useful for being related to the work I`m doing, it enhances personal skills in the management of Muscat Telecom Center accounts on Social media, in view of the useful axes that serve the function, as well as the opportunity to exchange discussions and experiences with persons responsible for managing government accounts, it is important to apply what is stated in the training program p creativity in action and sophistication in performance requires us to hire Capacity and skills acquired through participation in training programmes and attendance at specialized conferences in the field of social media accounts management and cognitive achievement; optimum recruitment is achieved only through practice, practical application and constant pursuit of improvement and continuous development, There are optimal ways to deal with followers, including effective communication, rapid response to feedback from followers, swift response to proposals and treat them transparently and credibly by not ignoring their tweets, which, for example, need to provide a service, answer an enquiry, or listen to an opinion or application Proposal, in addition to strengthening mutual trust between the foundation and the followers by providing them with services and meeting their needs, cooperation and coordination with the accounts of others in respect of subjects raised by followers and relevant to others. "
Mohammed bin Taleb al-Maqbali, assistant director of public relations, Sohar Municipality said: "I have benefited well from this program, where I have learned how to use social media to form a positive public opinion to serve the enterprise and the importance of these methods as an addition To reach all segments of society, as well as I have known how to analyze the performance of followers and the right ways to increase the number of followers, he added that good interaction with followers, community participation at events and support for voluntary initiatives are high priorities if the foundation is to reach To the concept of social communication with dealers.
On the other hand, Ahmed bin Marhoon al-Yahmadi, an awareness and information specialist who manages the accounts of the Ministry of Regional Municipalities and water resources, said I have benefited extensively from the programme`s focus on social networking accounts, which, it is hoped, will contribute to the development of my skills and job performance. During the program I realized that each social networking site addresses a particular category of society, in addition to knowing the ways and the art of dealing with followers and focusing on issues touching the humanitarian and social aspects. "
It is noteworthy that these programmes come within the framework of Muscat municipality to rehabilitate human cadres, sharpen the skills of staff and develop their performance functional in a way that achieves the positive objectives of the Municipality of Muscat, which ensures access to quality work and career advancement